Lead like Sam.

Spend just 2 weeks online with some of the world's greatest rugby legends to...

  • Inspire your people

  • Grow players into leaders

  • Build a winning culture

No matter the sport, no matter the level, the toughest coaching challenges are the same:

  • How do I get my players to take more accountability?

  • What do I do with a player who hasn’t bought into the culture?

  • How do I get the best out of my people?

  • How do I get my players to trust me and each other?

  • How do I get them to perform as a team?

  • How do I inspire them to dream bigger?

If you’ve ever asked any of these questions, the Crusaders Leadership Programme™ is for you.

Join more than 1,100 coaches from 35 countries who have been through this programme — and watched their teams transform.

Get a glimpse behind the scenes…

In any code, at any level, if you want to…

…develop leaders within your team…

…create a culture of care and accountability…

…build a lasting legacy of connection and outcomes…

…this programme is for you.

DON’T TAKE OUR WORD FOR IT…

Wondering what other people think about Crusaders Leadership Programme™?

Hear directly from participants:

  • from USA, Fiji, Portugal, New Zealand…

  • working in rugby, football, youth work, firefighting…

UNFILTERED* COMMENTS, STRAIGHT FROM THE GOOGLE

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Meet your legendary faculty…

COURSE DATES:

The 2-week Crusaders Leadership Programme™ is exclusively online and works around your schedule.

UPCOMING COHORTS:

12 - 25 May

4 - 17 August

10 - 23 November

100% money-back guarantee!

We offer a 100% money-back guarantee if you don’t get value from the programme. All we ask is a 15-minute call with us, within two weeks of the programme ending, to help us understand where we missed the mark.

  • "Most clinics in the States are a set of cute tips and drills that lose their utility after a few sessions. The CLP's holistic approach, from theming, caring, culture, and performance has completely transformed the teams I work with by using Deansy's ABCs, as an example. Couldn't recco this program hard enough. See you in the Rucks!"

    Kevin Sullivan
    Head Coach, Berkeley RFC; Insurance Advisor

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THE NUMBERS DON’T LIE

BE FIRST IN LINE FOR OUR NEXT COURSE

WHAT YOU’LL GET

Discover the culture and skills that drive the Crusaders and have delivered the team sustained success — and walk away with a practical game plan for what to do next.

On the Crusaders Leadership Programme™, you’ll learn how to:

  • Get the best out of your team

  • Embed the counterintuitive approach to leadership that ensures your people are prepared for anything

  • Support teams to deliver consistently over time

  • Build a bigger story that drives your team

  • Form a champion team rather than a team of champions

HOW YOU’LL LEARN

Delivered exclusively online, the Crusaders Leadership Programme™ is unlike any other virtual course. Get motivated and inspired by your group while enjoying the flexibility of adapting the programme to your schedule.

Connect with a global community. Participate from anywhere with a global group of coaches and team leaders just like you, eager to learn and excited to improve.

Join Ask-Me-Anything sessions LIVE or watch them on replay. Get your question answered live by one of our legendary faculty.

Watch the videos and do the activities anytime as modules get released for maximum flexibility, while connecting with your cohort for maximum learning and accountability.

COURSE OUTLINE

The Crusaders Leadership Programme™ runs for two weeks. Modules are released as the course progresses — each containing videos, additional reading and exercises. Discuss with your groups and go deep with Teaching Assistants from within the Crusaders organisation.

You also get to join two live Ask-Me-Anything sessions — be on the call with Kieran Read, Samuel Whitelock, Sir Wayne Smith or Robbie Deans while they answer your question LIVE.

WEEK 1


MODULE 1: CULTURE COUNTS

  • Why culture is so important

  • How to consistently embed culture within the team

  • How to form a champion team rather than a team of champions

  • How to build a bigger story that drives your team


LIVE ASK-ME-ANYTHING SESSION

  • Get your question answered live by Kieran Read, Samuel Whitelock, Sir Wayne Smith or Robbie Deans


MODULE 2: PLAY TO YOUR STRENGTHS

  • How your team can develop its unique style

  • How to have greater control over your team’s destiny

  • How to be prepared for whatever gets thrown at you


WEEK 2


MODULE 3: PERSON FIRST, PLAYER SECOND

  • How to elevate individual players or team members to perform at their best

  • How to ensure your team can consistently deliver over time


LIVE ASK-ME-ANYTHING SESSION

  • Get your question answered live by Kieran Read, Samuel Whitelock, Sir Wayne Smith or Robbie Deans


MODULE 4: COACH AS SERVANT LEADER

  • How to get the best out of your team

  • The primary purpose of the coach or team leader

  • The counterintuitive approach that ensures a team is prepared for anything 

FAQs

READY? LET’S GO.